Customer Identity is the foundation for loyalty
Identity defines how customers register, log in, give consent, access services, and are recognized across digital journeys.
Building blocks for a successful digital customer experience
We help design and implement customer identity architectures that connect login, consent, fraud protection, personalization, loyalty, and payments across the customer journey.
Identity Foundation
Customer Identity and Access Management (CIAM)
Identity Verification
Trust and Regulatory Control
Fraud and Trust Protection
Consent and Preference Management
Customer value and transactions
Customer Data and Personalization
Payment
Every customer journey is an identity journey
Customer identity helps connect login, consent, loyalty, customer data, and payments across digital and physical touchpoints.
When do you need a stronger customer identity foundation?
Customer identities are fragmented across login, consent, loyalty, and data systems
Loyalty journeys depend on partners, ecosystems, or shared customer data
Access depends on households, memberships, subscriptions, or delegated users
Consent, trust, and entitlements are becoming harder to manage at scale
CIAM as the connective layer
Customer Identity and Access Management (CIAM) connects registration, login, consent, loyalty, customer data, and payments across secure and scalable customer journeys.
Customer identity behind connected loyalty
One identity foundation across REMA 1000, Narvesen, 7-Eleven, and Uno-X
One of the largest retail groups in the Nordics, Reitan Retail serves around two million customers a day. Cloudworks helped build one customer identity foundation on Auth0 by Okta that keeps Spenn loyalty points connected across their brands.
Identity is the key that allows us and our partners to create seamless, personalized experiences that deliver value for customers over time.
Alexander Iversen, Head of Loyalty, Reitan Retail
See what a shared customer identity project can look like
How Cloudworks helps
We help connect CIAM, loyalty, consent, and customer data into secure, scalable customer identity solutions.
Advisory and architecture
Customer identity architectures that support loyalty, ecosystem collaboration, and digital growth.
CIAM and integration design
CIAM that connects login, consent, loyalty, CRM, customer data, and other business-critical systems.
Authorization and relationship models
Access models for households, memberships, subscriptions, delegated access, and partners.
Implementation and continuous improvement
Implementation, optimization, and improvement of customer identity solutions as requirements evolve.
Support complex customer relationships
Customer relationships often involve households, shared accounts, partners, and organizations. We design identity models that manage access securely at scale.
Typical use cases
Household and family sharing
Delegated access
Membership and subscription-based access
Partner and coalition loyalty ecosystems
Berg-Hansen streamlines login with Auth0 by Okta
Norway's largest travel agency modernized its customer login with Auth0 by Okta and with help from Cloudworks created a more secure, scalable, and seamless identity foundation for digital customer journeys.
Need clarity on your customer identity strategy?
Get a clear view of your CIAM needs, gaps, and next steps with a focused Customer Identity Assessment.
FREQUENTLY ASKED QUESTIONS ABOUT CUSTOMER IDENTITY AND LOYALTY
Customer identity is the foundation for how users register, log in, give consent, access services, and interact across loyalty experiences. It helps connect the customer journey securely and consistently across platforms, brands, and touchpoints.
Customer Identity & Access Management (CIAM) helps loyalty programs manage registration, authentication, profile data, consent, and connected customer journeys more securely. It also makes it easier to support scalable integrations with loyalty platforms, customer data, and other digital services.
Customer identity helps connect customer data across login, consent, loyalty, CRM, and digital services. This gives organizations a more consistent view of the customer while supporting secure, trusted, and compliant digital experiences.
Relationship-aware customer identity means managing access based on how customers are connected, not only who they are as individual users. This can include households, memberships, subscriptions, delegated access, partner relationships, and shared accounts.
When loyalty programs span multiple brands or partners, identities need to move securely and consistently between organizations. Identity helps enable trusted data exchange, smoother customer experiences, and clearer control over access, consent, and entitlements.
Cloudworks helps organizations design and implement modern customer identity architectures. That includes CIAM, identity-related integrations, delegated access models, and solutions that support loyalty ecosystems, customer relationships, and secure digital growth.
Ready to connect customer identity and loyalty?
Book a short meeting to explore how identity can support secure journeys, loyalty, and more connected digital experiences.
